"Driving Traffic in the Fast Lane of Affiliate Success"

Hello again!

Money doesn't grow on trees…you don't get something for nothing…and just being in an
affiliate program isn't going to make you any money no matter what the sales letter says,
you are going to have to do some work!

But that's okay. Work hard, play hard, and earn big. You will! Because today, I want to
tell you about the effective techniques of successful affiliate marketers…all the
tricks and tips they use to drive customers to the products and services they are selling in
order to earn mountains of affiliate income.


To succeed in affiliate marketing, you'll need to master the most difficult, but important
aspect of earning online: advertising. So for the next three days I'm going to cover the 3
most effective ways to drive traffic to your affiliate pages.

Ian's Insight:
These are the "Big Three" tactics that I personally use to
generate my traffic and income to my affiliate programs.
Today we'll cover "Ezine Advertising."

• Defining Terms - What is an Ezine?

Before we talk about ezine advertising, let's make sure we're "on the same page" when it
comes to what an ezine is exactly.

An ezine is an electronic newsletter…meaning it's a newsletter that is delivered
online to the recipient's email inbox. There are millions of newsletters that cover
virtually every topic conceivable.

Ian's Insight:
The great thing about advertising in highly focused ezines
is that your message can be accurately targeted to the
type of person who would purchase the product or
service you are trying to sell.

For example, let's say you belong to an affiliate program that sells an ebook explaining
online poker strategies. If you found an ezine that's devoted to online gaming, you'd be
advertising to a very like-minded audience.

But let's get even more targeted and sharpen our focus! Let's say you find another ezine
that is all about poker strategies and you place an ad in there. You can be sure that 100%
of the people that will see you advertisement are poker players.

Ezine advertising means that your marketing message is 100% relevant to the people
you are trying to reach. Now that's a great thing to know…and a great "boost" for
converting ad readers into product buyers.

And what's even better is that there seriously is an ezine for almost any topic in the
world. Gardening, golf, football, sock collecting, tractors, snakes, picture taking…etc.
The list just never ends.

• The Right Tool for the Job - E zine Advertising Options

There are basically three options for advertising in any ezine.

*The Classified Ad

This ad is typically a short 5-line advertisement with your affiliate link included. The
purpose of this ad is simply to get a click to your website.
Classified ads normally will appear in the middle or end of a full ezine issue in a group
with 5-10 other ads. Because the classified ad is short, and is in direct competition with
others, it is the least expensive ad to purchase.

*The Top Sponsor Ad

This ad is typically 10-20 lines with your affiliate link included. Once again, the purpose
of this ad is simply to get a person to click to your website.
Top sponsor ads appear at or near the top of a full ezine issue, hence the name "Top
Sponsor". It normally will appear alone and because it is a bit longer in length will be
priced higher then a classified ad. The circulation of the ezine and the number of people
subscribed may also have an impact on pricing.

*The Solo (Exclusive) Ad

The solo ad is the grand-daddy of ezine advertising. It has become a major player
among all Internet marketers for a few good reasons. The solo ad is normally allowed to
be any length and usually is sent to the entire list of subscribers by itself. That means all
eyes will be on your ad and nothing else.
Solo ads are by far the priciest ad type to purchase but that is because it usually
produces the most results -- aka clicks to your website.

Ian's Insight:
I personally recommend solo ezine advertising as a great
way to direct a large amount of targeted traffic to any
product that you are promoting!

And I have even taken the liberty of putting together a great little package for you! Click
on this link to access my own personal list of outstanding places to purchase solo ezine
advertising.

In our next lesson, we'll explore the most powerful, effective, bottom-line growing topic
in affiliate marketing: Building Opt-In Lists.

That's all for now,

Thanks for reading!