"advertising strategy in affiliate marketing"

advertising strategies
to drive some laser targeted traffic to your affiliate programs...Opt-In List Building!
This topic is one of my favorites because the power of owning your own opt-in list is
simply incredible. But once again, just in case you don't know what an opt-in list is, I will
tell you.

• Defining Terms - The Opt-In List

An Opt-In List is simply a list of people who requested that they be placed on your
email list

Why would people be willing to share their email address with you? Some reasons they
would do this is perhaps because you are giving away information related to what they're
interested in. A free 7-part email series called "7 Simple Golf Tips to Lower Your Score"
is an effective "bribe" to convince a bunch of golfers to be on your list.

Like an ezine, an opt-in list focuses on a certain subject in order to create a targeted
list of prospects. In many instances, the only thing that differentiates ezines from opt-in
lists is that the list owner does not sell advertising space. So many people build personal
opt-in lists for the sole purpose of selling related products and services as affiliates!
That's basically what differentiates the two.

• Nothing "Optional" About Having An Opt-In List

Every good Internet marketer in this world has his/her own opt-in list. It's the first place
they go anytime they want to sell something of their own or of someone else's!
The reason having an opt-in list is so powerful is because once you have it, you have a
whole list of people right at your fingertips; engaged consumers who are all interested in
the same subject. What a target audience!

Ian's Insight:
With an opt-in list, you can send as many offers for related
products and services as you'd like without having to
pay any advertising costs like you would in ezines.

Let me demonstrate this concept by creating an imaginary "Fishing Freaks Opt-In List"
made up of people who are interested in angling. One day you can send them an
advertisement for a new fishing tackle on sale on a website you are an affiliate of. You'll
sell a few and make a few commissions and it didn't cost you anything!

A week later, fishing rods go on sale and you can once again send the offer to your list
and collect all the commissions without having to pay any advertising costs! You
can sell them wading boots, tackle, fishing magazines…the possibilities are endless as
long as the offers you are making are related to fishing!

This process…and the big earnings that come with it…can go on, and on, and on.

• You've Got The Power

That's the power of owning your own opt-in list. The ability to send sales messages
again and again without additional advertising costs.

Ian's Insight:
Don't go overboard. Abusing your sending privileges
and overwhelming your opt-in list members with an
avalanche of nothing but sales offers will reduce the size
of your list quickly. People will catch on to the fact that
you're not really sending information they find valuable
and will remove themselves from your list!

• If You Build It They Will Come…But You Have to Build It First!

Building an opt-in list isn't an easy thing to do. Well I should rephrase that. The theory is
easy…but it's hard to put into practice. The creation of a good opt-in list takes time and
patience, the rewards are worth the investment of time and effort, believe me.
Once it's been created, your opt-in list is the most powerful sales tool you will ever
have.

The quickest way to building an opt-in list is to give away something of great value
in exchange for a person's name and email address.

• If you want a list of golfers, give away golf swing tips.
• If you want a list of yoga practitioners, give away free yoga pose booklets.
• If you want a list of Internet marketers, give away Internet marketing tips!

Get the idea?

Ian's Insight (in eBook form!):
I have written a 57-page ebook The Opt-In Strategy. It
explains how I was able to build an opt in list in just
30 days and profited $1500 while building my list.
The ebook is my free gift to you and it's a great read. So as soon as you finish up with
today's lesson, go ahead and download your "instant" copy here: The Opt-In Strategy.
If you are looking for really advanced strategies to catapult your opt-in list building, to
new heights then Alex Sampson is the best guy around you should learn from.

Ian's Video Room:
Explosive List Building is a set of five powerful step by
step videos done by Alex Sampson that can each show
you how to easily add 1000 subscribers or more to your
email list within the next 10 days!

In our next lesson, we'll explore Google Adwords. You're gonna love 'em!

That's all for now,

Thanks for reading