"Google Means Traffic Now!"

Advertising strategies to drive some laser targeted traffic to your affiliate programs...Google
Adwords!

In case you've been in a coma or living under a rock for the past 5 years, Google
(www.google.com) is the Internet's largest search engine. Yes, it's even bigger then
Yahoo, Excite or MSN…and is a great place to do some kick butt advertising.

• Defining Terms - Google Adwords

If you do a search on Google, you will notice that down the right-hand side of the search
results are a bunch of short classified ads. Those are called Google Adwords and
they are one of the best ways to get cheap, but high quality traffic to your affiliate
programs in the next 15 minutes.

Yes they are that fast!

• Using Ad Words To Get Crazy Traffic

How you use Google Adwords to get traffic is actually not too hard!

1. Sign up for an account, which is free. (Sign-Up Here)
2. Create a small classified ad for the affiliate product or service that you are
promoting.
3. Choose the keywords or search phrases that when searched for on Google will
display your small classified ad down the right hand side of that searches results
page.
4. Earn big bucks.

How about an example? Okay, let's say you're an affiliate promoting a new ebook filled
with golf swing tips. You choose the five phrases that you think your likely audience will
use as keywords when they're surfing the Internet so that when they enter them into the
Google system your ad is displayed on the page.

You might choose:

• • Golf Swing

• • Better Golf Swing

• • Improve Golf Swing

• • Golf Swing Tips

• • Improve Your Golf Swing

Once you have your keywords chosen and your ad written, you are then able specify the
most you are willing to pay per click on your ad. You even control how much you are
willing to spend per day!

Ian's Insight:
Pay-per-click and spend-per-day limits are great
options to have. They allow you to keep control of your
budget and determine exactly how much money you
want to spend per month. They also allow you to find
out exactly how many clicks you'll get for doing it!

For instance if you set your maximum cost per click to be $0.10, and you set your budget
to $1 per day, that means you'll be allowed to have 10 clicks per day before your ad is
removed for the rest of the day.

Also, since your maximum allowance is $1 per day, your monthly cost would be 30 days
x $1 = $30.00.
And you'll also know that you will get 300 clicks per month because 10 clicks x 30 days
= 300 clicks!

How great is it to all that information up front? It's REALLY great!

• Running the Numbers - MBA in Mathematics NOT Required

To take this little formula even a bit further, let's say you are an affiliate of a product that
pays $20 per commission. Let's also assume that you know the affiliate product that you
are selling has a website sales conversion of 3%. That means, on average, out of every
100 visits to your website you will probably make 3 sales.

So if you are sending 300 clicks, you should expect to get about 9 sales. It may be higher
or lower, but on average it should be about 9.
9 sales x $20 per sale = $180. But minus the $30 it cost you to get the 300 clicks you
have made a net profit of $150!

See how that all works? If not, re-read that last section a few more times because once
you get it, you'll see the absolute power of Google Adwords.
Now remember that with Google Adwords, not only is the traffic immediate, it's
targeted exactly to the audience you need.

Some people make absolute fortunes using the Google Adwords approach to traffic. My
friend Chris Carpenter is one of them! Heck, he lives in Mexico surfing on the beach with
his wife and kids over the cold winters and pays for it all with Google Adwords.

Ian's Reading Room:
Chris wrote a great ebook called Google Cash. It's the true
story of how he makes his living, and how you can earn
a significant income doing the exact same thing he does.
It contains many more details about setting up Google
Adwords campaigns, and everything you need to know
about choosing the right keywords and maximizing the
effectiveness of your Google Ads.

In our next lesson, we'll explore what makes Affiliate Marketing (selling other peoples
stuff) so much more appealing than Product Creation (selling your own stuff)!

Thanks for reading